Trusted by 300+ leaders
Clarify what you do so it’s easier to sell.
Messaging strategy + growth coaching for B2B teams.
“If you’re tired of marketing being a black box investment, hire Josh today.”
Nail the Core Message
Get More Leads
Close More Deals
B2B marketing is hard. Bad messaging makes it harder.
Maybe your team has said something like this…
Our homepage doesn’t position us well
What we do is hard to describe
We sound like everyone else (but they’re nothing like us)
Sure, AI can write our content...but it sounds like garbage.
We need better content, but we don’t have time to write it
Your messaging shouldn’t feel like rocket science (even if it is).
How We Can Help
The math is simple.
A clear
message
Make it so clear even your mom knows what you do.
Better
marketing
Launch content to grow the pipeline and persuade buyers.
More
sales
Congrats. It just got a lot easier to sell a lot more.
We Build Trust at Scale with Assets Like This
Websites
Funnels
Lead Magnets
Blogs
Emails
Our Most Popular Packages
The Messaging Playbook
Your stuff, made clear.
Clarify Your Story Using the StoryBrand Framework
Define Your Positioning, Voice, and Core “Selling Stories”
Re-Write and Wireframe Your Homepage
Roadmap Your Ideal B2B Marketing Funnel
Starting at $5,000
The Core Funnel
Your 24/7 selling tool.
Homepage Copy
Lead Magnet
Landing Page Booking Sequence
Sales Email Sequence
Nurture Emails
Starting at $7,500
The Linkedin Engine
Your genius made public.
Linkedin Profile Revamp
3 Linkedin Posts Per Week (Written and Published for You)
Daily Connection Campaign to Build Your Audience
Ongoing Coaching
Ongoing “Story-Mining” and Content Planning
Starting at $2,000/mo
Not seeing what you need? We do a lot more than this.
Book a call for a custom package.
Use the right words.
Sell more stuff.
Your Guide to B2B Messaging
Hi, I’m Josh Cantrell.
I ran marketing for a $23M B2B tech company. I’ve coached hundreds of people through the StoryBrand process alongside Donald Miller at the live workshops. I’ve made people 6-figures and doubled the size of businesses just by writing a few emails.
And after all that, I’ve discovered something:
The right words make sales easier.
Ready to finally get yours working? Schedule a call
300+ clients
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9+ Year StoryBrand Guide -
Ray Edwards Certified Direct Response Copywriter
Clarify your message and watch it sell for you.
Hear what
My Clients Say
“We went from 120 clients to 220+ clients with a single email campaign. Working with Josh and Signal is the best marketing money I’ve ever spent.”
Getting started is easy.
1. Pick a Date
2. Pick a Time
3. We’ll Chat
We’ve worked with 300+ brands like yours
- B2B services
- Tech
- SaaS
- Consultants
- Coaches
- Agencies
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“We went from 120 clients to 220+ clients from a single email campaign.”
Anthony Cifelli, CEO, Truevail -
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“From $5 Million to $20 Million in just a few years.”
Dave Sagraves, Claris Networks -
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“We ended up having our best year ever.”
Michael Rice, Conejovalleyguy.com -
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“The market response has been tremendous.”
Aaron Vieira, Founder, The AVITAS Group -
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“Within a few months, the funnel we built has generated over $20,000.”
Pete Leonard, Founder, I Have a Bean Coffee -
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“I have no doubt this will be a turning point in our company’s history.”
Reese Porter, The Porter Group -
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“I cannot believe how much we got done!”
Anna Krueger, Founder, Sparking Progress -
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“We had an old website that we were so embarrassed about we never gave the address out.”
Anthea Click, FP Staging and Design -
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“Might be the best marketing money I’ve spent this year.”
Elizabeth Yarbrough, Founder, Talentality -
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“This was worth every penny.”
John Azoni, Founder, Unveild -
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“Josh seems to have this innate ability to ask questions that reach out to my inner genius.”
Bernadette Laxamana, Karista Mortgage -
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“Where were you 5 years ago?”
Kristy Parker, Axxelus -
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“I’ve never seen them so happy.”
Chuck Peters, 714web -
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“In every case his copy has made them money.”
Greg Rosner, Pitch Kitchen -
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“Josh provided value every step of the way.”
Trent Egbert, Schneider Electric -
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“We made the right decision.”
Bill Seven, Include Software -
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“This was the luckiest cold email my boss ever received.”
Adam O’Brien, CMO, iDonate -
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“You can’t do better than Josh.”
David Powell, Pax8 -
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“If you’re tired of marketing being a black box investment, hire Josh today.”
Donald Miller, CEO, StoryBrand -
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“I’m sitting here almost about to cry. Because you get me.”
Ken Cope, Owner & President, Ken Cope Consulting, LLC -
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“One of the best choices I made when starting my company.”
Elizabeth Schollaert, Owner, Bird & Bear Bookkeeping -
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“My work with you is still paying dividends!”
David Collins, CEO, OncologyRecruiter.com -
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There’s money in your message.
Let’s put it to work.
Ready to open more doors and close more deals?
Let’s chat. We’ll guide you transparently and honestly down the right path…even if that means connecting you with a competitor.